My name is Ellianys Pupo Restrepo, and I am a freelance Graphic Designer in Salt Lake City, Utah. I didn't get into graphic design and marketing just to make things look pretty. I got into it because I genuinely believe design has the power to make people's lives easier, clearer, and fairer. That starts with being honest about who you're designing for, no matter the project. I always start with being honest about who you're designing for. My work spans graphic design, UX/UI, branding, and web design. I always start with research: who is this person? What do they need? Where is the current experience failing them? In this blog post is a focused examination of the Hecha Asi Nails page from the Make It POP Framer project, analyzing how visual design and interaction choices affect readability, accessibility, and user trust — and how ethical UX principles can guide better digital experiences.

If you have ever found yourself adding something to your cart that you didn't plan on buying, or feeling rushed by a countdown timer that may or may not be real, you have been on the receiving end of manipulation design. It happens more than you think. The more I learned about UX/UI design, the more I started recognizing these patterns everywhere. There have also been many famous companies, like Amazon and Yelp, exposed about these design/marketing choices. I wanted to talk about a guide for designers to take unethical design and turn it into something more ethical and safe. Since I offer UX/UI and website creation services, this is especially important for improving your e-commerce store.

Because I offer website creation services, guides, and courses on how to be a better designer with ethical design practices, I have seen an increase in sales and customer engagement with businesses and their customers.

Introduction: Design That Looks Good vs. Design That Works

A beautiful interface may catch the eye, but beauty alone isn’t enough. Users expect clarity, usability, and honesty, especially in e‑commerce. When text, visuals, and interactions are unclear or misleading, the result is frustration, confusion, or loss of confidence in the product.

The Hecha Asi Nails page showcases an attractive layout, but closer inspection reveals usability challenges that we can learn from and improve upon.

1. Prioritize Readability and Accessibility

On the Hecha Asi Nails page, certain elements like the limited‑time “Ultimate Sale” header are difficult to read due to low visual contrast with the background. This may seem like an aesthetic choice, but it directly impacts accessibility and usability. According to accessibility standards like WCAG, text must have enough contrast with its background so users with visual impairments, and everyone else, can read it without strain.

Accessible typography and color contrast improve comprehension, help users navigate with confidence, and reflect respect for all user needs — not just stylistic trends.